In the past, people served machines. Today, machines free people to do what technology can’t: sell, service, and lead. As we explore this global shift from the industrial to the digital age, we cordially invite your voice in Developing the 21st Century Workforce™.
by Todd Beck
Yes, it does make sense to match the medium with the message.
I read in a Wall Street Journal survey related to business schools that about 80% of corporate recruiters—businesspeople like you—said that online programs are not as effective in developing skills as classroom programs. In fact, nearly 40% of recruiters rated online programs as "not at all effective."
Josh Bersin’s 2008 research on elearning found that less than 2% of you were training customer service skills mostly online. Only 4% for interpersonal skills, and a whopping 0% were doing sales training completely online.
That’s intuitive from a learning perspective—we learn interpersonal behaviors by seeing and doing. eLearning’s virtual reality apparently just isn’t real enough for most learners.
Speaking of virtual reality, you can watch this video where Jack's avatar gets pwn3d by Todd's avatar as we continue this debate on AchieveGlobal Island in Second Life.