By
Todd Beck
I have a big ego, but
I am not a snob. I don’t dress, eat, drive, shop, watch, or otherwise consume “as a statement.” In other words, I don’t have an iPhone.
But lately I have been pretty haughty when shopping. In fact, I don’t even like to shop (see first paragraph) and yet nowadays, as one of the few people in the stores I visit, I find myself annoyed that salespeople don’t kiss my…well, ask me what I need and give me the VIP treatment. If I’ve got money to spend in this economy, they had better be especially grateful.
Apparently I’m not alone in feeling that way. This recent BusinessWeek article, "
Safeguarding customer service in a recession," profiles other people confused by the simultaneous
reduction in customers (suggesting that companies should be fighting desperately to keep those still around) and
reduction in customer service (the result of budget cuts). It’s a paradox—two opposing forces, that wouldn’t seem to co-exist, yet driven by the same bad economy. It’s the vicious cycle, the worst-case scenario. And although rationally I understand the need for cutbacks, when I’m the customer I don’t emotionally tolerate it.
What’s funny is that I remember traveling in less affluent places, maybe in the Third World or in some tiny rural town in America. Yeah, the hotel or restaurant is old and tiny and sometimes even dirty, and I am lucky enough to be able to afford better. But I automatically lower my expectations to match the environment. I inherently “get” that they don’t have resources to treat me even half like I would be treated somewhere else. And emotionally I’m OK paying “too much” for lesser quality because I know they are offering their best.
I become grateful for everything.
Will we get to the point where we emotionally consider our vendors the same way? Will we keep lowering our expectations until whatever the staff provides is considered “their best”? Gee, I hope not. For all these decades we’ve been trying to raise the bar, improving customer service to meet rising expectations.
This economic downturn has a lot to do with lowered accountability. I hate to think what would happen if as service providers we abandon that accountability, too.